Rent-a-Rep

Menu of Ala Carte Fashion Marketing Services
by 212 Showroom NYC

“a la carte services for the fashion industry today”

Menu of Services 

Temporary Show Space

Regional markets Travelers Show PA, Baltimore and Pittsburgh $2500 

     New York Show  $5,500
     Las Vegas Show  $4,500
     Atlanta Show       $3,500
     Dallas Show        $3,500
     Chicago Show     $3,500 
     Coast Show          $3,500
     CALA Show         $2,500

Includes booth space, client following, credit checking, transportation, sales team and travel expenses    
*Shipping account number must be provided for all transportation

Showroom Space for NYC market week

$1,500 – 3 days only with showroom access from 9am-6pm
$3,500 – whole week includes pre-market mailings and phone calls
*Credit card transaction service available with 4% surcharge 

Consulting

Merchandising Services $160 per hour

• How to create a line sheet
• Garment fit based on market segment i.e. contemporary or missy fit
• Color trending
• Difference between dress & sportswear merchandising
• Create a balanced presentation 

Sales Strategy $160 per hour
Define customer base and create account target list

Marketing

Mail campaign $1500
  *Send marketing materials to clients
  *Included 1,000 postcards and postage
  *Client will not have access to list

E-mail campaign $500
  *Send marketing materials to clients
  *Includes up to 1,000 clients in your market segment

Postcard design & layout $500
  *Assist you in selecting the appropriate image to represent your collection

Salesperson for a Day $350
You will schedule appointments and we will provide the salesperson.
Maximum 8 hours per day
*Does not include travel expenses

 Credit Checking Services

$40 per credit check or $500 annual package (unlimited credit checks)

 Will also include FREE 10-day demand letter for past due invoices

 

Frequently Asked Questions:My name is Michelle Vella and we have designed the Rent A Rep division for two purposes.

 

First, to answer the question, we charge the Manufacturer $1,000 over the split of the booth dividing all of the expenses amongst the participants.  You are right,how do we make money at this?   The truth is we are using “Rent A Rep” to interview new collections.  We only offer Rent A Rep to Collections that we could see our stores buying.  If the Manufacturer has a great response, we will probably ask them to join the showroom or be asked. I hope that answers the question.  For more FAQ’s, please continue reading below.

1. What vegas shows do you do? What are your booth numbers & size at those shows?
         *  We participate in both the Moda Manhattan and the Magic shows. Booth configurations are always dependant upon participants.

2. How much dedicated booth space do you get for the set fee for each show?
         * The way Rent A Rep was created came from always having people ask to rent space from us at shows.We decided to open Rent A Rep and make the service a flat rate package to include: Pre Mailing Postage and phone calling to make appointments, Booth space,extra lighting,mannequins(if we use for one,we use for all..)sales assistance.

We take ,at least 300 square feet and merchandise it like a specialty store would. I give a nice 144 ” which may be double hung or single hung.

3.  What kind of client following do you have?  How many buyers tend to visit your booth at each show?  How do you reach out to your clients pre-show with our brand?
         *  Collection has dresses and sportswear that is enough space for both.

         * 212 Showroom NYC was originally targeting Designer/Couture Stores as I represented Holly Harp,Susdan Unger and Marion Clayden for years and that was my world .After 911 we saw a change and decided to work within that change. Fashion, afterall is about evolving with times.

We brought in 3 Bridge Collections and the rest is history.Many of our stores claim to be able to triple the wholesale.It helps them with their margin.The amount of stores we serve in the course of a show is not as important as the quality of stores we work with at the shows.  The key to our success is that prior to the show the stores know what we have and where we will be.  “Marketing 101″…LOL

Prior to the Show we run the labels from that market segment. We ask all of our members to send a few images from which we choose one.We lay out the postcard and we use a company that can ship us in a week,and they give us a discount.Last year we sent over 60,000 postcards. I don’t know about you but I own 5 Dell computers because of all the Dell postcards I get.

4.  How far in advance do you need a commitment for a show?
               * We put a 50% deposit on our space 12 weeks in advance and request from our members the same. The Rent A Rep client must pay in full no later than 8 weeks prior to the show. We do accept credit cards.

5.   If we’re not in NYC… how do we ship our goods? Directly to the show? To you first?
             *  Companies ship the collection to us.  We use our own hangers.  You pay the shipping to and from. We require your shipper # except for Las Vegas and Chicago as we use a different forwarder, well priced and the clothes arrive overnight.

I hope I’ve answered your questions and please don’t hesitate to contact us with any questions.

Looking forward to hearing from you soon!