About Us
In 1996, after having worked for some of the most prominent names in the
bridge/designer segment of the fashion Industry, Michelle Vella decided to open
212 Showroom NYC … then known as “Michelle Vella Sales Agency”.
Michelle’s focus has always been a nucleus of over 1,000 fine specialty stores nationwide.
She spent the next 10 years building a market presence.
In 2006 Michelle went to work for “Exclusively Misook”, to build upon her department
store skills. She worked with them for nearly 3 years. In May of 2008 Michelle reopened
“212 Showroom NYC” and only a few months later she had 6 designers .
212 Showroom has a waiting list and that’s unheard of these days!!
Designers we represent:
Brandina
Diana Rosh
Lundstrom
Thai Nguyen
Our newest division,”Rent-A-Rep” launched last month. We are offering “Ala
Carte Services for the Fashion Industry Today”.
We look forward to your comments.
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- Michelle and Matt at Purchase
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- Michelle Vella at MODA Manhattan January 2011
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- Shawn Hazan and Jeffrey Moss at MODA January 2011
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- Joanne Roaman and Babette Ballinger
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- 212 Showroom Holiday Party Invitation
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- Jeffrey and our little Woolsey Girl
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- Matt, Sue, and Mia
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- Unaluna in our new space
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- Diana Rosh in our new space
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- Diana Rosh Fur in Salon
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- Brandina in our new space
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- Brandina in our new space
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- Our Back Office and Mr. Tree!
Testimonials:
“I have worked with Michelle in many of her other companies listed on this site. She has a way with her that all my clients love. Michelle is a real Professional and knows how to present the collections she represents to make the most out of your time. She is a real “GEM” !!!!!!!!!!!!!!!!!”
January 13, 2010
- Joanne Roaman
Personal Shopper/Stylist/Wardrobe Consultant
JSR BUYING INC.
“MICHELLE IS A WELL ROUNDED BUSINESS WOMEN WHO KNOWS ALL THE INS AND OUTS OF THE READY TO WEAR INDUSTRY (WOMENS)” September 30, 2009
Top qualities: Personable , Expert , Creative
- Rachel Bismuth
“Michelle is a pleasure to work with. She is always professional, knowledgeable, courteous and has great interpersonal people skills. Michelle is a great seller and merchandiser, she works well with my acounts and knows how to source and find good product that will retail.”
- Catherine Demakakos
December 9, 2009
Resident Buyer/Merchandiser
Fashion Express
“Michelle is a consumate professional with a perenially optimistic perspective. As a result her showroom has flourished which is particularly exciting based on the current economic climate. I find Michelle to be honest, open and communicative with a vast base of industry knowledge.”
September 29, 2009
- Shawn Hazan
Director, New Biz Development & Global Markets , BJI
